21 Best Video Content Ideas for Marketers (& Use Cases)

Video content is not really for my business. 

You might have convinced yourself that this statement is true for you. If so, you are missing out on a lot. 

Over the past several years (especially during the pandemic), the role of video content for business has grown immensely. Many companies worldwide achieve all sorts of marketing goals with video content, from boosting conversion rates to increasing their online presence. 

One of the most common problems with video marketing is simply getting started. If you find yourself lost thinking about where to begin, we have 21 inspiration video content ideas to help you get the ball rolling. 

Why is Video Content Important?

We could give you millions of statistics proving that videos deserve a place in your digital marketing strategy. However, you can easily refute all of them with the good old “Video production is too expensive” argument. 

So, instead, let us show you some examples to address your concerns. 

If you’re worried your investments won’t pay off, consider the case study from FedEx. In partnership with Rock Content, the company launched an interactive content campaign, which included videos. 

The results?

FedEx saw a 151% increase in shipment sales, 136k more website visits, but most importantly – an 82% boost in sales. 

Now, what if more revenue is not your primary goal, and you want more awareness instead?

You can find quite a few case studies online showing that not only big companies like FedEx but average internet users can use videos to get more attention. 

Consider Katie Davis, for instance. She used Biteable to create a self-promoting LinkedIn video with the hashtag #opentowork to get more attention from employers (she’s a seasoned marketing professional). 

The video helped Katie grow her LinkedIn network by 100 new connections and brought 8000 views, opening great job opportunities for her. 

Better sales and brand awareness are only two of many use cases for video marketing, and you can apply this strategy in many more ways. 

However, using video content to reach your marketing goals is only one side of the coin. You also shouldn’t neglect the shift in content preferences towards videos among internet users worldwide. 

According to Ahrefs, video is the primary content format people prefer if they want to learn about a product (73% of respondents confirm this). This percentage has grown by 4% since 2021.

On the other hand, only 11% said they would read a text-based article about a product (a 7% decrease since 2021). Finally, only 4% would prefer an infographic, and 3% would check out a webinar. 

We can also see the growing popularity of videos from this graph:

As you can see, the number of digital viewers worldwide grows steadily every year and will reach almost 3.5 billion in 2023.

All these arguments make a solid case for video marketing. But why do people prefer this content format in the first place?

Here are some evidence-based reasons:

• Most people can grasp more information from videos as the majority of the global population are visual learners (65%).
• Our brain processes visuals faster than text – in only 13 milliseconds. 
• Most videos use storytelling, and our brains love that. One study has found that a listener’s brain repeats the activity of a storyteller’s brain with a two-second delay. Moreover, such videos can activate the parts of our brain responsible for social interactions – something no other content format can do. 

Of course, all of these perks are only achievable if you do video marketing right, which is what we will help you get started with next. 

Product Video Content Ideas

One of the most common use cases for marketing videos is product promotion. Such content can take many shapes and forms, from simply introducing a product to explaining its benefits and how it functions. 

In this section, you will find three video ideas you can implement to grow public awareness of your brand and what it sells. 

Idea #1: Unboxing

Unboxing videos show a person (often an influencer) reviewing the product’s packaging, unpacking it, and testing its key features to demonstrate it to the viewers. 

Such review videos have always been extremely popular among viewers. Back in 2017, Google reported that the amount of time people spent watching unboxing videos on their phones equaled watching the movie Love Actually more than 20 million times.

Why do people love these vids so much?

The reason is obvious – you get to experience the product before buying it. But there’s also some psychology to it. 

Imagine yourself opening a box with something you’ve been excited to get. What do you feel? Anticipation? Enthusiasm? Thrill? 

Google says these feelings also get evoked when you watch someone else unpack a product. So, if you want to reach a high level of excitement around your product, an unboxing video can be a good solution. 

Example: PlayStation

To celebrate the upcoming release of the game God of War Ragnarok, Playstation filmed a product review featuring Ryan Hurst, the voice actor of Thor, and the company’s art director Rafael Grassetti. In it, presenters unbox the Collector’s and Jotnar editions. 

What’s great about this promo video is that it was created with the target audience in mind. The collection box comes in the form of the Knowledge Keeper’s Shrine, which many long-time game fans will appreciate.

When the presenters open the boxes, they review the collector’s items inside. Ryan Hurst checks out the material they are made of, describes their characteristics and compares them with what they look like in the game. It’s a truly delightful experience for the fans. 

Idea #2: Product tutorial

A product tutorial shows the viewer how to use your product. You can also do a series of such videos where you cover each feature step by step. 

This type of video can serve many marketing purposes:

• Improved brand awareness – it makes you an authority on the subject matter. 
• Increased consumer trust – consumers view you as a reliable source of information. 
• Better customer service – product tutorials cut the number of customer support requests.

Apart from that, a video demonstrating a product in action is far better for an average consumer’s comprehension. Google’s stats confirm it – users are three times more likely to watch a how-to video than read instructions. 

Example: Beebom

In this product tutorial video, Beebom introduces its viewers to a complete guide to using a DSLR camera, explaining how it works, its characteristics, how to control shutter speed, which modes to use for different settings, etc. 

What makes this example great is the approach Beebom takes to explaining the camera’s functionality. They don’t use overcomplicated terminology, prioritizing simple language instead. 

Here’s an idea – if you don’t have a big budget for a fancy product tutorial, you can use a whiteboard animated video with a voiceover instead. 

P.S. If you’re craving more inspiration for product tutorials, check out our article with video marketing examples. 

Idea #3: Video testimonial 

A video testimonial features a customer talking about their experience with a brand and its product. The customer usually mentions what problems the product helped them solve. 

Why should you add this video type to your arsenal?

• You become more memorable. Remember the research on storytelling we mentioned earlier? Video testimonials make a good case for it, as they tell a real story a consumer with similar needs can relate to. 
• Video testimonials are believable. While written customer feedback can sometimes be forged (shady companies engage in this activity sometimes), video feedback shows a real person who has tried your product. 
• You impact purchase decisions. According to Wyzowl, 90% of consumers claim they’ve purchased a product after learning about someone else’s positive experience with it.

Video testimonials are also a good investment due to their versatility. Aside from boosting brand awareness, you can also use them to increase sales by turning these videos into social media ads (e.g., on YouTube or LinkedIn). 

Example: Zoom 

This video features Andrew Lindsay, VP of Corporate & Business Development, who shares his feedback using Zoom and Slack for communications between offices in different locations worldwide. 

In his testimonial, Andrew highlights that Zoom’s integration with Slack helps him and his team interact more efficiently, jump on a call with minimum effort, and decrease the impact of working remotely on the company’s productivity. 

YouTube Video Content Ideas

YouTube has become one of the key social media platforms for brand promotion. It is also home to many influencers producing all kinds of videos to engage with their audience. 

YouTube video ideas are very diverse, but we picked four ideas that would work both for individual influencers and big brands, helping them attract more viewers and boost engagement. 

Idea #4: Challenge videos

A video challenge is a set of tasks creators should complete within a given time frame. Sometimes the audience is also invited to participate and can win gifts for it. 

What makes a challenge video interesting for the viewers?

Since challenges often involve a group of people, it evokes a sense of belonging, making the viewership feel like they are also participating in the event. 

Sometimes, challenges also answer questions we didn’t know we had, like Can you eat a bar of chocolate in 30 seconds? or something more substantial. 

Finally, these videos are skits that are often funny and serve as a dopamine stimulant by entertaining your viewers. 

Example: Sidemen

This challenge by the channel Sidemen features the participants consuming foods or drinks for every letter of the alphabet within four hours. There’s one stipulation, though: the overall calorie count should not exceed 300. 

The camera follows the participants around the town and films their reactions to different foods. Is there a particular purpose to this video? No, but it’s very entertaining, and over six million views are confirmation of that.

Idea #5: Vlogs

A vlog or a video log is a content format featuring a day in the life of a creator. The vlog can come from an event or simply depict the day in the influencer’s life. 

Vlogs are very popular among YouTube creators, who occasionally add this content format to diversify their channels. Sometimes, the influencer’s entire channel is a vlog (consider the example of Casey Neistat below). 

What benefits does this video format carry? 

Brands can use vlogging to reach younger audiences. According to Statista, the biggest share of internet users watching vlogs worldwide accrues to people aged 16 to 34 (females are interested in this format more than males):

Apart from that, a vlog can combine other video types. For instance, you can start a video with a product unboxing, then do a DIY, and end with a brand sponsorship. Such diversity results in more engagement.

However, the main perk of vlogging boils down to this– 

Vlogs are often unedited and raw, making them very relatable. Viewers get to see you for you and may find your daily routine very relatable. Thus, such videos have very high engagement rates. 

Example: Casey Neistat

Casey Neistat is one of the major YouTube influencers. He’s built his career on vlogging, so there’s no better example of this video format in action than his channel. 

The video above tells the viewers about Halloween in New York City. It also shows Casey’s signature vlogging technique – time lapses, interaction with people on the street, and storytelling, all paired with high-quality shots. 

Idea #6: DIY videos

DIY, aka Do It Yourself, is a video featuring an influencer building, decorating, or repairing something. Basically, you create something with your own hands. 

DIY creators are immensely popular. For instance, 5-Minute Crafts, one of the most well-known YouTube channels on this topic, has a whopping 78 million subscribers. 

But why do people like it so much?

Moe Mernick, business development lead at Hometalk, the biggest online DIY community, says it’s about the experience and the satisfaction of building something yourself. 

Apart from that, such videos are a way to relieve stress for many people: following a DIY tutorial encourages viewers to create something on their own, which makes them feel rewarded in the end.

Ultimately, with videos like this, you tap into the human desire to craft and improve something. So adding DIYs to your arsenal is always a good idea if you strive for more engagement in your community. 

Example: Homedit

Homedit is a DIY channel on YouTube with 213k subscribers. This particular video introduces the viewers to several easy home decoration projects. For instance, you can learn how to transform a plastic bottle into a stylish lamp, DIY a wine rack, or make a shoe storage bench. 

What’s great about Homedit videos is that they show the process in more detail (compared to 5-Minute Crafts, for instance) and share tips for every step. This approach provides more context, breaking each project into digestible bites and thus catering to DIY-ers of any level, even beginners. 

Idea #7: Behind-the-scenes

A behind-the-scenes video (bloopers) is usually a documentary depicting the production of a TV series or a movie. However, a BTS video can also show the processes behind creating a product, launching a campaign, or running an event. 

So, BTS video content can be quite versatile and cater to the needs of both companies and individual creators. You can also use these vids outside YouTube, for instance, in your Instagram or Twitter content strategy.

But will viewers be interested in them?

Yes, and here’s why:

• Transparency. People get to see what goes into creating your product. Thus, such videos create added value and build trust as viewers experience more connection with the brand. 
• Relatability. BTS often feature company employees in their workplace working on a product or service. Showing real people and their stories makes a brand more relatable, human, and down-to-earth.
• Sense of belonging. A sneak peek into the process of making your product makes the viewers feel a part of it, creating a strong sense of community. 

Apart from that, BTS content is very easy to produce and requires minimum editing, which is exactly what the viewers love – these videos are raw, and that’s what makes them so relatable.  

Example: Netflix

This example reflects what a BTS video is in its origin – a documentary showing the making of and the set of a TV series. Here, you can see the behind-the-scenes of making Enola Holmes, a popular Netflix show. 

In this particular piece, the video was filmed by the brother of Millie Bobby Brown, the actress playing the leading role in the series. You can tell that the filming wasn’t done by a professional, but that’s precisely what makes this a perfect example of a BTS video – all the ups and downs of the show production, off-set secrets, and real emotions actors feel when doing stunts. A true treat for the fan! 

Real Estate Video Content Ideas

If you’re planning a content strategy for your real estate business, video marketing probably isn’t the first thing that comes to mind. 

But it should.

According to Biteable, real estate listings with videos get 403% more inquiries. Moreover, 70% of homebuyers watch videos with house tours. 

So, you absolutely can’t neglect the power of video marketing for real estate, considering the impact of this content on the purchase decisions of future homeowners. 

Don’t know where to start?

Here are three video content ideas to get the ball rolling. 

Idea #8: Drone view

A drone view video shows a bird’s eye view of a landscape or an object. In our case, it shows a real estate property and the area where it’s located from above. 

Such content allows a potential homeowner to get a view of the property and the neighborhood where it’s situated, especially if they can’t come to check it out themselves. 

A viewer can also estimate how close the schools, shops, community centers, and other facilities are. Ultimately such a video helps them decide whether a particular property is up to their standards. 

Example: Open House 24

This piece of content shows a house 10 minutes away from downtown Toronto. 

The video starts with a drone view of the neighborhood with a city center on the horizon. You can check out the layout of the area, the streets, and the landscape. 

Next, the video shifts focus and turns into a walkthrough, with a real estate agent telling more details about the construction, the number of rooms, and the design. Thus, the narration moves from general to specific, giving a detailed overview of the property. 

Idea #9: Realtor testimonial

A realtor testimonial video shows the clients of a real estate agent sharing their experience working with this person. 

Similar to the testimonial video we shared, this type of content aims to generate demand. But in this case, you’re attracting clients for your real estate business. 

How can this video type be beneficial to future homeowners?

Buying or selling a property can be a sensitive matter. It involves high expenses and complex paperwork, so you need a reliable realtor to handle this process. 

A testimonial can help a buyer or seller understand whether an agent has enough experience in this field. Such a video often features former clients sharing stories working with a particular agent, which can help you judge their expertise. 

Example: TriMotion Media

Here we have an example of a testimonial video featuring April Dean, a real estate agent working in California. 

The video starts with April briefly describing her experience and shifts to her clients, who talk about her personality, the cases she worked on, the speed with which she helped people find or sell houses, etc. 

Basically, client testimonials in this video answer questions from potential clients about whether this real estate agent is a good fit for them or not. 

Idea #10: Property listing video

A property listing video shares an overview of the real estate you’re selling. 

Essentially, this video is a tour of a house or a condo currently available on the market. The real estate agent shows the property outside and inside and talks about the location, design, amenities, and other features available within the property price. 

The value of such content for the potential buyer is obvious – you get to see the overview of the real estate in motion before booking a private visit. 

Example: NavaRealtyGroup

In this video, a real estate agent shows an affordable modern luxury home in Texas. He films the video tour himself, showing the house outside and inside. In his review, he shares both advantages and downsides of the house, helping the viewers form an objective opinion of the property. 

By the way, this video proves that you can make your own video without any help from a production crew. All you need is a good-quality camera (iPhone will work, too), a mic, and basic editing tools, which we covered in this guide. 

Social Media Video Content Ideas

It’s hard to imagine social media marketing without videos, not just because it’s the leading content type on most platforms (100 million hours of video are watched daily on Facebook alone). 

Social media videos are major drivers of sales. 

According to Sprout Social, 93% of companies acquired new customers thanks to video content on social media. Consumers confirm it, too – 39% of respondents reported a heightened interest in a brand after seeing its Instagram Stories. 

So, there’s no doubt that videos should be a part of your social media presence, and the video ideas below will help you get started. 

Idea #11: Q&As

A Q&A video is a conversation where an interviewer asks an interviewee questions on a specific topic. 

This content type is very versatile, as you can employ it outside of marketing, say, in customer support, by sharing this video on your website (e.g., the FAQ page). 

Regarding social media, Q&As can be used as a way to engage your audience. You can ask your followers to source frequently asked questions and then invite an expert to answer them. 

Apart from that, it’s also a solid way to build topical authority for your brand and establish yourself as a thought leader in your industry. 

Example: UNICEF

Here you can see an example of a Q&A interview in which Orlando Bloom, a UNICEF ambassador, has Maria, a young filmmaker from Barbados, in front of the camera to ask her what she’s doing to protect the environment. 

This Q&A is a part of a series UNICEF has launched to introduce children activists around the world and share their perspectives on the issues they support. This way, the organization raises awareness about different crises and how they impact children worldwide. 

Idea #12: Podcast clips

A podcast clip is a short video with a snippet of a podcast episode. It can be a single clip or a series of highlights. 

The main goal of this video content type is to grow your audience of podcast listeners. However, it’s also a good way to spark engagement and give your followers a topic for a conversation in the comments. 

Example: Steven Barlett

This video is a sneak peek of highlights from Steven Barlett’s Diary of A CEO podcast with Whitney Wolfe Herd, the CEO of Bumble. The clip is a recap of the episode where Whitney talks about the relationship with self and self-acceptance as the foundation of success. 

What’s remarkable about this clip is that so many people found it relatable. And that’s the number one rule to follow with podcast highlights – pick something your followers will find relevant and want to comment on. 

Idea #13: Live streams

A live stream is a video that’s recorded and broadcast in real-time. 

Live videos have become extremely popular since the COVID-19 pandemic outbreak. In the second quarter of 2021, 45% of people said they watched live videos for at least one hour a week. 

As of now, most social media platforms have adopted the live streaming feature. So, you can incorporate this video type on any channel to grow your presence and boost follower engagement. 

Apart from that, live streaming is not a complicated process to implement. All you have to do is simply choose a streaming solution (such as OneStream Studio), and that’s it.

What can a social media live stream cover?

Here are some ideas:

• An interview with an expert
• A Q&A (with the CEO of your brand, a product manager, etc.)
• A BTS video
• An unboxing
• New product reveal
• A challenge
• A reaction video

As you can see, a live stream can combine any of the popular video types, including the ones we mentioned earlier. You can also use a stream to connect with your audience and answer their questions. 

Example: World Wildlife Fund

WWF frequently does live streams where, inviting scientists and experts to discuss environmental conservation and climate change. 

In this particular live stream, they’ve invited WWF’s Global Food Lead Scientist Brent Loken, who talks about the connection between global food supplies and climate change. 

Brent touches upon the necessary changes governments should implement to decrease food shortage and answers the interviewer’s questions on what’s been currently done in this field. 

Educational Video Content Ideas

Remember we mentioned that 65% of the population are visual learners?

Here’s another stat to prove it – 58% of people said they used a video to learn a new skill. So, if you want to teach your audience something and are debating whether to use a video or a series of blog posts, opt for a video. 

What form can educational vids take?

Check out these two ideas. 

Idea #14: Online courses

An online course is a series of videos aiming to educate the target audience on a specific topic. 

Businesses can benefit from creating an online course in two ways– 

First, you get to expand your product offering and encourage the customer to learn how to use it to address various pain points. 

Note that it’s not necessary to center the course around the product. Instead, aim at teaching a particular skill and introduce your solution as an auxiliary method to tackle a specific problem. 

Apart from that, you can also create an online course that targets your employees (e.g., for in-house training). This way, you also get a chance to boost employee engagement (in fact, it can grow by up to 18% if you do everything right). 

Example: Udemy

This great video example comes from Udemy, one of the top e-Learning platforms. Here, we can see Dr. Angela Yu, the lead instructor at the London App Brewery. 

In this course, Dr. Yu teaches web development from A to Z to help you become a full-stack web developer. The course includes 65 hours of explainer videos, articles, resources, and eight coding exercises necessary to practice new skills. 

This is an excellent example of what an online course should be – interactive and practical. 

P.S. If you want to create your own course but don’t know where to host it, check out our comparison of Wistia and Vimeo – both can accommodate your videos and help you edit them (thanks to extensive template libraries). 

Idea #15: Video reports

A video report is a deep analysis of a given topic that includes a description of its advantages and constructive criticism of its disadvantages. 

Introducing a video report to your video marketing strategy has a few significant benefits.

First of all, you get to establish your authority as a thought leader in your industry. Both your peers and customers will view you as a credible source of information, which, in return, will boost brand awareness and customer loyalty. 

Also, you can use a video report as a lead generation tactic. In other words, it will serve as a lead magnet encouraging prospects to share contact details in exchange for access to the report.

Mind, however, that if you use this content to attract leads, make sure it offers real value, not just scrapes the surface. 

You can also do a video report on any topic related to your business, from sales to marketing and YouTube SEO – whatever your brand deals with.

Example: MailerLite

This video report from MailerLite covers the state of email marketing. The company’s CEO Ilma Nausedaite talks about the effectiveness of this marketing strategy, how it has changed over the years, and the challenges ahead. 

So, we can say that this report reveals the good and the not-so-good about email marketing, offering an objective point of view on the subject. 

P.S. We reviewed MailerLite in comparison with Mailchimp in one of our articles, make sure to check it out. 

B2B Video Content Ideas

B2B video marketing has one significant difference from B2C – it bets on educating the audience rather than pushing a hard sell on the prospects. 

However, this also presents a significant challenge – as a B2B business, your video marketing strategy has to be more involved in order to provide the prospect with all the necessary information to make a purchase decision in your favor. 

Here are three video ideas to help you reach this goal.

Idea #16: Webinars

A webinar is an online seminar held virtually for an online audience exclusively. 

61% of webinars are hosted by B2B companies, so we can conclude that this content format is crucial for the B2B video marketing strategy. 

But what benefits can a business get from hosting a webinar?

• Topical authority. A webinar allows you to go deeper into the subject and show your profound knowledge, helping you build a strong presence in your industry. 
• Better brand awareness. You can invite other industry experts to discuss a topic, which can drive their audience to you and improve brand recognition. 
• More qualified leads. Placing this content at the TOFU stage will allow you to generate the most high-quality leads (53% of marketers confirm that). 

Ultimately, a properly prepared webinar can bring you more new customers than you’d imagine. ON24 reports that webinars have a 61% registration to attendee conversion rate, proving that this content is a worthwhile investment.

Example: Clearscope

This webinar hosted by Clearscope features George Chasiotis, Managing Director for Minuttia, an agency helping B2B businesses accelerate organic growth. 

The webinar covers the subject of topical authority, and George touches upon every aspect of this topic, from what it is to such details as SEO optimization and the keyword research process, publishing velocity, content monitoring, etc. 

What’s remarkable about this example is that the webinar shares additional resources viewers can use to expand their knowledge on the matter. 

Idea #17: Video ads

Video ads are short promotional videos showcasing a product. 

The most popular way to display video ads is via social media platforms and streaming services. The choice of the channel will depend on where your target audience hangs out. 

For instance, a B2C brand might launch a video advertising campaign on Instagram or TikTok, while a B2B company might benefit from LinkedIn or YouTube more. 

Two factors make video ads a good investment–

According to Neal Shaffer, such advertisements are 55% more effective than traditional banner ads. 

Apart from that, video ads possess a greater degree of shareability and have a higher click-through rate (according to the same source). 

So, by implementing this video content form in your strategy, you can potentially get more leads, improve sales, and boost brand awareness. 

Example: Semrush

Recently (beginning to mid-2022), Semrush ran a series of video ad campaigns on YouTube to boost the brand’s online presence. 

The ad in the example above redirects the viewer to the voice search case study conducted by Semrush. This ad serves two purposes – to promote Semrush as a credible knowledge source in the industry and help the reader better understand how its product can improve their voice search efforts. 

No hard sell here, only the goal to educate – exactly what a B2B ad should focus on. 

Idea #18: Customer onboarding

A customer onboarding video welcomes a new client and introduces them to the features of your product or service. 

You can make one big onboarding video, but you risk losing the viewer’s attention pretty fast. So, instead, opt for a series of vids under two minutes (this is the optimal length, according to Vidyard), with each video dedicated to one stage of the onboarding process. 

What are the benefits of using videos for this purpose?

Aside from making the onboarding journey more engaging, you also help customers retain information about product features better. Besides, this approach can significantly cut the workload of your customer service. 

Example: Asana

This video is the first one in Asana’s customer onboarding series. It teaches new clients the basics of the tool, how to create tasks, set up workflows, and launch projects. 

You can learn all of it in under one minute, which is what the video promises. Besides, the demonstration shows each step in great detail, making it a perfect learning experience for beginners. 

Business Video Content Ideas

Time for our last category – video ideas for businesses. 

If you’re a B2B company owner, you can consider these an extension to the previous section. However, B2C brands can easily use these ideas in their strategy too. 

Let’s see some examples to help you get started. 

Idea #19: Case studies

A video case study is a clip featuring a customer success story to illustrate the value of your product or service in solving a specific problem. 

Essentially, a case study video combines two other content forms we mentioned earlier – a report and a customer testimonial. 

What are the characteristics of a good video case study?

• Problem-centric – it is relevant to a target audience segment searching for a solution to a particular pain point. 
• Focused on specific results – it provides the viewers with precise data on goals your client managed to achieve with your product/service. 
• Detailed – instead of scraping the surface, it describes a client’s case from top to bottom. 

A case study video is also a versatile investment – for instance, you can use them in video ads (Semrush did so in their YouTube ad campaign we mentioned earlier). 

Example: Slack

This case study comes from Slack in partnership with Sendle, a worldwide shipping service. It tells the viewer how Slack helped Sendle connect team members around the world. 

Sendle’s executives share that all their communication is done through Slack, including interactions with partners through secure channels. Basically, they share how they’ve used this platform to create a virtual office that helps employees from four different time zones communicate efficiently with each other. 

P.S. If you want to make a more engaging video, add fragments of whiteboard videos where you show data and explain it in greater detail. 

Idea #20: Team introduction

A team introduction video is a clip where you feature one or a group of your employees. 

What’s the goal of such a video?

First and foremost, such content brings you closer to your target audience. Your prospects get to see the human side of your company, which makes you more relatable. 

The other side of the coin is employee engagement. Inviting your team to participate in such videos helps boost their commitment, resulting in higher productivity and loyalty. 

Example: Adobe

This video presents some bits from interviews with employees working at Adobe. Interviewees come from different teams but talk about the same thing – how Adobe products came to be, aspects the company focuses on, and what’s happening behind the scenes. 

With this video, Adobe strives to show the diverse company culture, which is the core value of its brand. This approach also makes the company more relatable in the eyes of its customers worldwide. 

Idea #21: Company announcements

A company announcement video shares important updates with the target audience. 

You can share information about any crucial changes in your announcement, from news regarding your pricing policy to product updates or opening a new office in a different location. 

The goal of such content is to keep your target audience in the loop. This way, you make them feel an inalienable part of your brand. 

Example: Xiaomi

In the example above, Xiaomi shared the annual results and achievements of the company in 2019. In particular, the company’s CEO talks about the revenue, net profit, making it to the Fortune 500 global list, and many other accomplishments. 

The video finished with the CEO thanking Xiaomi’s customers and acknowledging their contribution to the brand’s growth. It’s a great idea you can also employ when summarizing the work at the end of each year. 

Now Over to You

A definitive perk of videos in content marketing is their versatility. Each of the examples we shared above can be used in a multitude of ways. You can also combine several ideas into one to get even more engagement and awareness. 

Keep in mind, however, that even the best video content idea will fail if you don’t take your target audience into consideration. Your viewers’ interests should lie at the heart of your strategy, and if you manage to align them with your goals, your efforts will bring positive results. 

By the way, if you’re wondering where to start when building a video marketing strategy from scratch, make sure to check our guide (it has more video examples, too).