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Best Time & Day to Post on TikTok & Tips for More Views in 2022

What’s TikTok to you?

A place where teenagers dance to popular tunes? An app with content that helps you relax after a long day of work? Or a marketing opportunity to reach a vast audience?

TikTok is no longer just an entertainment platform. It is the seventh most popular social media network available in more than 200 countries. So, it’s a huge opportunity to grow your brand. 

That said, you will need a smart TikTok strategy to get exposure, which involves creating a well-planned content schedule and posting your videos at the right time. 

How can you figure that out?

No worries, we will help you find out the best time to post on TikTok and share some useful tips to get more views.

When’s the Best Time to Post on TikTok?

According to a study by Influencer Marketing Hub, the best days and times to post on TikTok are the following:

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday: 9 AM, 12 PM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

More specifically, the time slots we’ve highlighted in bold deliver the highest levels of engagement based on the research results. Influencer Marketing Hub has collected this data from more than 100K TikTok posts. 

Another study comes from Hootsuite. In it, the source analyzed the performance of TikTok against Instagram Reels and found TikTok videos deliver the best engagement when they are posted on:

  • Tuesday 7 AM
  • Thursday 10 AM
  • Friday 5 AM

As you can see, the times differ a bit. Also, we need to keep in mind that both sources investigated different time zones: the Influencer Marketing Hub covers EST (Eastern Standard Time), and the one by Hootsuite deals with the PST (Pacific Standard Time). 

As with any research, it’s important to take these results with a grain of salt. Even though both Influencer Marketing Hub and Hootsuite analyzed a ton of posts, the data they’ve collected is not absolute.

It is vital to be familiar with TikTok Analytics to know the perfect time for your brand to post on this network. We will talk more about that later. 

However, if you’re new to this platform and want an immediate boost in engagement, TikTok Analytics won’t help simply because you still have no data to crawl. If this is your case, you can rely on the studies from Influencer Marketing Hub and Hootsuite. 

For your convenience, we’ve compiled all the data in one table:

A graph that shows what is the best time to post on TikTok.

You can print this table as a reference to use in the initial stages of developing your TikTok content strategy.

Data from 9 Original Studies

Alright, the situation is more or less clear with TikTok (although you still need to take the data from your TikTok profile into account). But what’s the deal with other social media platforms?

Let’s look at each channel individually to figure out the times and days with the highest engagement and activity. 

First, Facebook. Being one of the most populated social media websites (with 2.9 billion monthly active users), it has a very diverse audience coming from all over the world. Thus, Facebook has several activity peaks throughout the day. 

Here are the best times to make a post on Facebook, according to the most reputable studies:

As you can see, the results from the studies partially intersect, but not all sources agree  on the day of the week. The same situation is with Instagram. Here’s what the most popular studies show:

Internet sources are more or less unanimous about the posting times for LinkedIn. Here’s what they say:

What about Twitter? How should you plan your content there?

According to the studies by Sprout Social and Hootsuite mentioned above, the Twitter audience is the most active on 8 AM Mondays and Thursdays or from 9 to 11 AM on Tuesdays and Wednesdays. 

And what about all social media platforms? Is there general data available?

Sure, if you read Hootsuite’s study mentioned above, the best time to schedule posts that reach a global audience on all channels is 10 AM Tuesdays, Wednesdays, and Thursdays. 

Author’s Note: Let us know in the comments if there’s any more that we should check out.

These are the average numbers for the four most popular social channels. You can use this data to optimize your social media strategy and get the most out of your posts. However, make sure to check your follower activity log regularly to understand when your followers usually consume content. The same with TikTok – be consistent with the social data you get from your audience.

9 Tips to Get More Views on TikTok

We’ve already figured out that the day and the time matter for TikTok activity. However, these are not the only factors that impact your performance on this app. 

TikTok’s nature is more about engagement compared to other social media. Unlike on Instagram and Facebook, you cannot just scroll through TikTok videos – you need to pay attention to each of them to understand what’s going on. 

On top of that, there are multiple factors (apart from activity) that increase audience attention. And, it’s better to consider all of them holistically when developing your TikTok marketing strategy. 

So, let’s review these factors and go through some tips to help you get more video views, likes, and comments on TikTok.

Tip #1: Post regularly

Compared to traditional marketing, social media marketing is cheaper, but here’s the thing – you need to be consistent. The main rule of social media management is to keep your strategy going if you want it to positively impact your online presence. 

Consistency is key to social media success, and multiple studies confirm that. For instance, research by Hootsuite says you can post up to five times a day on platforms like Twitter and LinkedIn to get more engagement.

What about TikTok? How often should you upload your content?

Unfortunately, there is no research pointing to the best posting frequency practice on this platform. To answer this question, we need to do some guesswork and compare posting schedules of the most popular brands. 

For example, Sephora uploads videos one to three times a day, seven days a week:

Sephora TikTok strategy example
Credit: Sephora

Such a schedule brings the brand 1K+ views per video. However, some videos get 900K and even several million views, suggesting that they were posted when Sephora’s audience was the most active. 

For instance, a couple of videos with high levels of engagement were posted on Saturday, which is probably when the brand’s audience usually scrolls TikTok feed. Unfortunately, there is no way to know the times since they do not get displayed on the platform. 

Let’s take MAC Cosmetics as another example. The company uploads 1-2 TikTok videos at least five times a week.

With this schedule, the brand gets 2K+ views per post. A couple of recent videos with the highest performance were uploaded on Thursdays and Saturdays, indicating MAC’s TikTok audience activity. 

So, we could assume that the best day to make a TikTok post  and get maximum engagement in Healthcare & Beauty is Saturday. However, we can only guess what the real picture is in this and other industries – more data is necessary to make an accurate conclusion.

Tip #2: Collaborate with other TikTokers

Influencer marketing plays a massive part in TikTok culture. Many brands partner with influencers to get themselves noticed. 

The most common influencer collaboration format brands have been using lately is a challenge. For instance, back in 2018, Guess launched a competition with a branded hashtag #InMyDenim with influencers like OurFire and OperAmericano. The hashtag collected over 53 million views:

Guess #InMyDenim hashtag performance

Interestingly enough, the smaller the influencer’s TikTok following base, the more engagement rates their posts deliver:

Statista TikTok Influencer Engagement Rates research
Credit: Statista

This research by Statista confirms the fact that people trust micro-influencers more than celebrities. So, if you need more exposure quickly, consider partnering with someone with up to 15K followers. 

Of course, follower count is not the only factor to consider here. Make sure an influencer is from the same industry and niche as your brand. Otherwise, you risk exposing your business to the wrong crowd, and such a campaign won’t bring you any tangible results. 

Where can you find the right influencer?

Consider the TikTok Influencer Search Tool by Influencer Marketing Hub. Simply type in the name of your industry, and it will generate a list of top influencers, their follower count, average likes, engagement rate, and profile growth:

The tool is free and provides enough information to pick the best TikTok content creator for your social media campaign.

Tip #3: Create high-quality content

Even if you consistently make your posts on the most active days, it won’t bring you enough exposure on TikTok if you upload low-quality content. 

What does a high-performance TikTok post look like?

  • Visual appeal. Your content should be well-edited and clean. 
  • The right message. Make your post deliver a specific value to your followers. 
  • A catchy caption. Add a video description that complements your post’s intent. 
  • Popular sounds. Align your visual content with some of the currently trending sounds on TikTok for more exposure and engagement.

It is also essential to pick the vector in which you will develop your TikTok content. For instance, you could create niche-related memes like Ryanair:

Ryanair TikTok strategy example
Credit: Ryanair

The company’s TikTok strategy is quite simple at first glance, but the brand has made the right choice in favor of humor. After all, what else can strengthen the brand-customer connection between a company and its customers as much as a funny meme?

Tip #4: Find your niche

What if you’re an aspiring influencer and want to become TikTok-famous? Then, by all means, spend some time looking for the right niche. You may have the most creative and engaging content ideas, but if they don’t appeal to a particular audience, you won’t become a TikTok influencer. 

Now, what does finding a niche mean?

Simply put, you need to have the answers to the following questions:

  • What are your talents?
  • Which skills are you good at?
  • Which of your talents and skills do you enjoy the most?
  • Out of your talents and skills, which ones do people need the most?
  • Which talent or skill will people pay money for?

These questions belong to the methodology described in Entrepreneur’s article, following which helps identify the right niche for you in under 60 minutes. 

If you’re a brand looking for the right niche, you need to remember the reason why people use TikTok in the first place. According to a study, people come to this platform to lift their spirits. 

That’s probably why Ryanair has chosen to post memes, or maybe to distract people from their fear of flying? Either way, the brand managed to create its own niche – humorous aviation content that both their customers and professionals in this industry can relate to.

Tip #5: Make sure you check your analytics

We have already mentioned here and there in the article that it is crucial to do social media monitoring and keep track of TikTok Analytics to determine the right day and time to schedule your posts. 

Indeed, you can check out the top territories in the Followers tab. Then, all that’s left is to figure out your audience’s time zone and create a TikTok content plan:

However, it’s not the only thing you can learn from TikTok Analytics. 

According to TikTok website, the Analytics page has three sections: Overview, Content, and Followers. These sections provide you with the following metrics:

  • Follower growth
  • Number of views for each video
  • Profile views
  • Likes 
  • Comments
  • Shares
  • Percentage of viewers who watched an entire video
  • Average watch time
  • Traffic source type (useful for TikTok ads)
  • Follower demographics (audience’s location, age, gender)

Paying close attention to this marketing data helps analyze content performance and get post ideas for more views and better engagement. You can also get more information by using inbound marketing tools like Upfluence and Loomly to determine the most attention-grabbing type of content. 

Note: you need a Pro account  to access the social media analytics and other useful tools. This way, you will also get daily marketing reports.

Tip #6: Interact with your audience

Analytics section can point out the ways you can get closer to your audience by helping you understand their needs better. But let’s be honest – it’s just raw data. To build strong relationships with your followers, you need to interact with them. 

So, how to shape your TikTok content to bring you closer to your audience?
First and foremost, reconsider the format of your videos. For instance, TikTok recommends starting with engaging introductory text at the beginning of your video. It can be a simple explanation of what videos is about or a funny reenactment, like in this post by TooFaced:

TooFaced TikTok strategy example
Credit: TooFaced

What else can you do?

It’s always a good idea to go live once in a while. TikTok Live allows you to interact with your followers in real time, answer their questions and get to know them better. It’s fun but also an excellent opportunity to recognize your target audience’s pain points. 

Lastly, don’t forget about the comment section. You can like and leave replies on TikTok comments, showing your followers that you care about their active involvement in your brand’s online presence.

Tip #7: Make use of TikTok features

TikTok frequently comes up with new features, such as filters and templates. You can access all these perks through the TikTok Creator Studio along with hundreds of popular effects when creating new content:

TikTok Creator Studio screenshot

TikTok Pro account is also the place where you can find trending sounds to put in your videos. You can either search for the most popular ones, browse different sound categories, or type in the singer’s name to choose among available songs:

TikTok Creator Studio screenshot

In general, the TikTok algorithm favors videos with trending sounds. TikTok users can search for content by tapping on the sound playing in the video, so it’s another chance for you to get more views.

Tip #8: Use trending hashtags

Another driving force for more audience engagement on TikTok is a hashtag. Hashtags categorize all posts on this social media channel and help you find trending content. Potentially, if you use a popular hashtag, it can get you more views. 

How can you find trending hashtags?

First and foremost, check out the Discover section – it contains the most in-demand hashtags. However, if none of them are relevant to your content, try searching TikTok by hashtags. Simply enter the keyword, and the algorithm will roll out all related hashtags:

TikTok popular hashtags

So, to wrap up – trending hashtags are in the Discover section, and popular hashtags can be found via the TikTok search bar.

Tip #9: Use different social media platforms

One of the greatest advantages of TikTok content is that it’s easy to repurpose. Besides, unlike Facebook and Instagram, TikTok encourages sharing posts on other platforms and has even created a Share button, which allows you to repost your video to Instagram right away:

TikTok sharing feature

TikTok videos are also downloadable – you can reupload them to Facebook, Snapchat, Twitter and even feature them in your YouTube content. 

You might be wondering right now – is it necessary?

Of course, not. But imagine the following situation – you post a video from your TikTok in Instagram Stories. Your Instagram followers see that you are also active on TikTok and make unique content there, so they decide to check it out and subscribe to your account. 

So, don’t shy away from boasting your TikTok content on other platforms. It’s a solid opportunity to get more new followers and reach your target audience.

Now Over to You

Are you still considering TikTok a platform for children dancing to annoying songs?

Maybe it was like that before, but TikTok has evolved a lot since then, becoming a full-blown digital marketing giant. And, as with every marketing platform, you need to know how to approach it to get positive results. 

Posting at the right time is one point you should consider. According to research, the best days and times to post on TikTok are Tuesday at 9 AM, Thursdays at noon, and Friday at 5 AM. But even though the timing is important for scheduling posts, it’s not the only factor impacting the views. Others include:

  • Consistency
  • Influencer campaigns
  • Quality of content
  • Niche
  • Analytics
  • Use of TikTok features

Hopefully, our article gave you more insights into building a successful TikTok strategy. Stay tuned for more pieces like this on our blog in the future!

Frequently Asked Questions (FAQs)

Does posting time matter on TikTok?

Yes, it does. The time and day of your post have a direct impact on its visibility and engagement rate. Figuring out the right timing can help you maximize brand exposure.

How often should you post on TikTok to go viral?

Consistency of posts doesn’t increase virality as much as targeting the right trend would. Consistent schedule matters for engagement. If you post 1-3 times a day, it’s enough to build a solid following.

What’s the worst day to post on TikTok?

According to the studies, the worst day is Saturday, and the worst time is between 10 PM and 4 AM.

Will I get more views on TikTok if I post every day?

It is possible – a consistent schedule can lead to more followers. However, you should also take factors like hashtags and sound trends into account.

Mariia is a content strategist and editor at Digital Martker’s World. She is passionate about educating others on all things marketing and believes in the power of the written word.

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