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18 Great Video Marketing Examples to Inspire Your Campaigns

You see everyone talking about how great video marketing is, but you’re just not convinced it’s the right investment for your brand?

Let us prove otherwise with these eighteen video marketing examples you can use to inspire your campaigns. We’ve broken them down into categories so that it’s easier for you to find the types of video marketing that cater to your needs. 

Let’s dive in!

1. Social Media Videos

So, let’s say you want to run a campaign on social media. Why should you choose video content? After all, you can make a regular post, promote it, and get views. 

Well, a simple photo+caption post won’t have nearly the same effect a video could deliver in terms of engagement. According to HubSpot, vids on social media (Instagram, TikTok, and YouTube, in particular) have the biggest ROI. Besides, 64% of marketers say videos deliver the highest engagement during their Instagram marketing campaigns. 

Now, let’s look at two video marketing campaign examples to show you how to use this content type on social platforms the right way. 

Example #1: Oreo

Oreo, an OG cookie brand we all know for its “Twist, lick, dunk” routine in TV commercials, has a pretty versatile Instagram marketing strategy. You can find different types of videos on their social media page – tutorials featuring cookies, influencer marketing campaigns, and cute TikTok-like challenges. One word describes Oreo’s content best – well-thought-out. 

The video below perfectly demonstrates what we mean – it’s a live drawing of hot air balloons, one of which is an Oreo cookie:

This type of video is perfect for the Instagram feed – it’s short, and the idea behind it is clear without turning the sound on, which most people prefer. Thus, we can draw a conclusion that a successful video marketing campaign takes into account user behavior on the given platform – understanding Instagram’s algorithm brought this Oreo video almost 225K views. 

Example #2: Duolingo

Every interpreter knows that Google Translate is not a good online service if you want to deliver a high-quality translation – it simply looks machine-made and often contains too many mistakes and misused words. 

Duolingo used this idea to create a TikTok video to promote its free language learning service (it’s hilarious, by the way):

@duolingo after all, we have always said we’re free, fun and ✨effective ✨ at teaching languages. #Duolingo #squidgame #redlightgreenlight #run #helpme #owl ♬ original sound – Golden Stables

The video follows a popular POV (point of view) challenge on TikTok, where Duo, the owl from Duolingo’s logo, chases after the people who use Google to translate words. We’d also like you to check the comment section – it’s a perfect example of how a brand should interact with followers on social media platforms. 

Now let’s turn to our next section, which you will find handy if you want to improve your product marketing strategy

2. Product Marketing Videos

The main goal of videos for product marketing is, of course, to advertise it to more people, increase conversions and improve sales. But how can you do it without being too pushy?

Let’s take a look at the following two content examples from B2B and B2C brands. 

P.S. If you have very little idea of what product marketing is, make sure to give our guide a quick scan – it has all the essential information you need to know. 

Example #3: Slack

Since the pandemic outbreak, online messaging programs have become a must-have in every company’s toolkit. Many of them are stuffed with great features and integrations, which are quite handy but can also overcomplicate the use of the platform, especially if you’re new to it. 

Slack took the fact that many new customers won’t know how to use it to the maximum as a product marketing video idea and created this walk-through piece:

It provides a step-by-step explanation of Slack’s functionality, how to use private channels and groups, which integrations are available, and how to simplify your daily work communication with this platform. As a result, this video resembles onboarding more than promotion. 

Example #4: Dunkin’ 

With videos for B2B marketing, it’s pretty much clear – keep them informative and practical. But what about B2C brands? 

Here’s where it gets trickier because your main task is to make the consumer want your product right here, right now. Depending on your industry and niche, you will need to display your product in a way that makes it super-appealing to the consumer, sometimes even targeting their basic needs. 

Dunkin’ chose thirst as a basic need to target in the following video. Top it off with everyone’s love for coffee and sweets and a snappy call-to-action (CTA), and you will get a great product video for the Food & Beverage industry:

We also need to point out the image quality in this example – it perfectly displays the features of every drink, making them look super appealing and tasty, which is what you want with promotional videos like this.

Next in line are interactive marketing videos, let’s take a look.  

3. Interactive Videos

Interactive marketing is a key to more engagement. A video on its own works great to attract the viewer’s attention, but when the viewer can interact with the content, it personalizes their experience, making it more memorable. 

By the way, it would be wrong to assume that interactive videos only work in B2C – 51% of B2B buyers said interactive content helped them tackle business challenges. So, you can adapt this content to the needs of your target audience, no matter what industry and niche you’re in. Besides, interactivity also contributes to shareability, so it can help you create great viral videos.

Now, let’s take a look at some interactive video examples. 

Example #5: Netflix

Imagine you’re googling an answer to a survival question and suddenly receive a call from Bear Grylls. Afterwards, you embark on an adventure with him, but everything in it will depend on your decisions. Sounds exciting, right?

This idea comes from an interactive video on Netflix’s YouTube channel promoting their new show You vs. Wild featuring Bear Grylls:

Audience members are active participants of this show, and this promotional video gives the viewers an opportunity to see what’s in store for them. It’s a perfect way to boost interest among the viewership and drive engagement. 

Example #6: Crate and Barrel 

People always prefer trying a product or service before purchasing it. That’s why the conversion rate for opt-out free trials in B2B is 60%, and for B2C, it’s even higher. But how can you let your online audience try your offer if you own a physical store or a brick-and-mortar small business?

Crate & Barrel, a wedding registry company, solved this problem with an interactive video:

This video was made in collaboration with US Weekly and featured Lauren Bushnell, who asked the viewers a series of questions to personalize her wedding registry recommendations. As a result, the video creates a feeling of going through an actual Crate & Barrel store with a consultant who wants to provide the best shopping experience for you. 

Now, let’s see a few examples of how to incorporate testimonials into your video marketing strategy

4. Testimonial Videos

Customer testimonials are a powerful strategy to bring your product into the limelight and increase sales. Here are some stats to prove the point:

  • 92% of people consider social proof before making a purchase
  • 81% of B2B buyers do research before choosing a vendor
  • 90% of consumers said a positive product review impacted their purchase decision

Aside from featuring testimonials on your social media and landing pages, you can also include them in videos. Let’s see some examples of how to do it right. 

Example #7: Dropbox

Dropbox, an online file hosting service, works both for B2B and B2C customers. The video below, however, caters to their B2B audience, explaining why this service is the right choice. 

The following YouTube video features CEOs of several companies who highlight the perks and takeaways of using Dropbox for business:

The reviewers come from different industries, so the viewers will definitely find the testimonial that resonates with their needs. Thus, this video provides some insider details on the perks of using Dropbox for teams, and it’s also a great product marketing content piece proving the service’s high value. 

Example #8: HubSpot

Even though it might seem practical, you don’t have to stuff your videos with customer reviews. Instead, you can go into more detail about a particular client and how your product helped them reach specific goals. 

Consider this example from HubSpot:

It features Endless Entertainment, a U.S. event production company that used HubSpot to improve ROI from its social media marketing and blogging strategies. The company’s CEO goes into detail about the brand’s history, explains the root of the challenge they faced, and describes how HubSpot’s platform helped the marketing team measure the business’s online presence. 

We can also say that this business video resembles a case study – it’s pretty elaborate about the use case of Endless Entertainment. The way information is presented in it is also very relatable – the CEO talks about the marketing struggles that every company faces at one point or another.

Now, let’s see how you can feature your fans and followers in video content. 

5. UGC Videos

If you want your video marketing campaign to drive engagement, incorporating user-generated content is a surefire way to do it. We can compare UGC with referral marketing, which involves word-of-mouth recommendations from brand fans to their networks. But while referrers are paid for their services, UGC content is usually created on demand. 

Incorporating user-generated content in videos can also boost sales – 79% of people confirmed that UGC impacted their buying decisions. 

Now let’s see how brands feature this content in their videos. 

Example #9: Onda

Onda, the manufacturer of sparkling tequila, was founded by actress Shay Mitchell, who often promotes the brand’s products on her TikTok. However, Onda also has its own channel, where it sometimes features videos from fans of the brand. 

Here, for instance, we can see @leemarie414, who created a short video featuring a trending song from Bruno Mars:

@drinkonda Join in on the Onda Beach Club Saturdays. 🌴 Post your best Onda moments and tag @drinkonda #ondabeachclub☀️ ♬ Leave The Door Open – Bruno Mars & Anderson .Paak & Silk Sonic

Essentially, the creator of this video, who’s also Onda’s fan, is doing what TikTok influencers usually do – singing to a trending tune on this platform. The scene also features one of Onda’s drinks, making it a suitable choice for a UGC video campaign. 

By the way, if you want to boost your TikTok strategy with this content type, make sure your post goes live at the right time. You can find out how to do it in this guide

Example #10: Explore Georgia 

How can you drive more attention to a tourist destination?

A staple would be to pull together footage of different locations, insert some beautiful drone shots, and voila! You have yourself a pretty video that recreates the beauty of the destination. However, such content often lacks personality. 

Instead, you can combine UGC videos from your fans to show the true gems in store for the visitors. This video from Explore Georgia does exactly that and also addresses an important cause:

Through user-generated content, the brand shows how different members of the state’s community help first responders, healthcare workers, and teachers. This approach makes Explore Georgia more relatable to its target audience. 

Now it’s time for some more video examples. 

6. How-to Videos

In our article on video marketing benefits, we mentioned that this content type is the one if you want to educate potential customers. How-to videos are perfect for this job, and you can either include them in your client onboarding campaigns or, if the video format is suitable, in your social media marketing strategy. 

We’ve prepared two examples of demo videos from B2C and SaaS companies. 

Example #11: Absolut

Who says you can’t feel like a professional bartender with only a few standard tools at hand?

Absolut says you can and provides a set of videos on how to create different drinks using their vodka as a base:

This video, in particular, teaches viewers how to prepare Absolut Cosmopolitan. First, it provides all the ingredients needed for the cocktail. Next, the video features a set of close-ups, where a bartender shows the process step-by-step. Lastly, you have all the steps listed in one shot as a resume. As a result, you have a how-to tutorial no longer than 1.5 minutes. 

Example #12: Ahrefs

This tutorial from Ahrefs is a bit longer than our previous example, but it perfectly shows what a good explainer video for B2B should look like. 

In this piece, the presenter explains how to quickly find a person’s email address to the audience, composed of people working with SEO in one way or another. This step is essential in the email outreach process and link building:

What’s good about this tutorial is that it explains the perks and pitfalls of each method, giving the audience an objective point of view. The video also features a demo of each email search extension, helping you set it up within minutes. 

Now, let’s discuss incorporating videos in your emails for better engagement and conversions.

7. Email Videos

Apart from adding videos to your social media marketing strategy, you can also feature them in emails. But how exactly can this content type improve the performance of your email marketing campaigns?

According to the stats by Vidyard, using the word video in the subject line can already increase the open rates by 6%. In terms of engagement, emails with videos can boost the CTR by a whopping 300%. And, if you have been dealing with too many newsletter opt-outs lately, adding a video in the email can decrease them by 75%. 

So, it’s obvious that you should give video emails a go. Let’s see how different brands use this strategy. 

Example #13: Patagonia Workwear

Modern consumers appreciate it when a brand tells them more about what goes into the creation of each product. Many people also value when the materials for the products are ethically sourced and when brands support local manufacturers and communities. 

Patagonia is an excellent example of a company using this approach. In its emails, the brand often shows the subscribers where the materials for its clothing items are coming from, and they do it, of course, with the help of videos. 

For instance, in the vid below, Patagonia shows its subscribers the hemp farm, which is a regular supplier and partner of the brand:

Aside from telling the story about the farm, the video also highlights the good cause Patagonia is involved in – helping restore damaged topsoil and supporting the use of natural materials. 

Example #14: Tracksmith

If you have a new collection coming and want to promote it via emails, why not add a video showing the upcoming products instead of boring images?

You can go even further and show your new products in action so potential buyers can evaluate their quality and durability. Tracksmith did it with its new set of items for hiking gear:

In this product demo, a group of people wearing Tracksmith’s performance clothing go off the roads on a hike in different environments, from basic forest trails to steep hills. This is a great way for the brand to show off the quality of the upcoming merch. 

Now, let’s study a few examples of how to properly use videos in ads. 

8. Advertising Videos

One of the core reasons to run online ads is lead generation, and it’s also one of the surefire ways to get some traffic fast. However, no matter how much money you invest in this strategy, content can make or break it. 

Including videos in your ads will help ensure that your advertising campaign goes smoothly, whether you run it on Facebook or via Google Ads. Besides, 86% of marketers confirmed that videos helped them generate more prospects, so why not give this content a go?

Let’s take a look at two examples of video advertising to help you understand the idea. 

Example #15: L’ange

So you decided to invest in Facebook ads. What should a video for this purpose look like?

The rule of thumb is to make it short and snappy. It also shouldn’t deviate from your campaign’s main idea. This ad from L’ange, an ecommerce hair care company, shows exactly what we’re talking about:

We love this ad because it’s not pushy. You get the idea that the brand is encouraging its target audience to take advantage of the sale and pamper their hair, no matter what color, length, and texture it is. The video also doesn’t need sound – you can understand the campaign’s message by looking at the imagery alone. 

One thing to add here – if you decide on targeting an audience in a different market with your Facebook ads, make sure to localize your video – this way, you’ll get more reach and engagement. 

Example #16: Ultimate Ears

This one’s a bit more elaborate and flashy but still works great as a social media ad. Ultimate Ears ran an advertising campaign on Facebook showing that customers can now design their own speakers – you can choose colors and batters based on your preferences:

It’s worth pointing out that this video ad is full of various attention-grabbing factors. First, we have colorful imagery that stands out in an average Facebook feed. Next, the sound is quite upbeat, adding to the feeling of excitement. However, the most important element is that this video accurately reflects the brand’s personality – this is what you should strive for. 

Now it’s time to see what’s last on our list of video marketing ideas. 

9. Behind the Scenes Videos

You’ve probably encountered many brands on YouTube showing a sneak peek of the work processes. These are so-called behind-the-scenes (BTS) videos, and they can bring quite a few benefits to your digital marketing strategy:

  • Make your company appear more relatable
  • Help your target audience understand your brand values
  • Showcase your personality

These videos are also quite versatile – you can add them to your social media marketing or YouTube influencer marketing campaigns to improve brand awareness and recognition. Let’s see how two popular companies use this content for this purpose. 

Example #17: Red Hat

Imagine you’ve opened a new office and now want to tell your audience about it. What’s a better way to do it than show a BTS video?

Red Hat nailed this idea – the company opened a new office in Boston and interviewed employees, who shared their first impressions and opinions about it:

You also get a quick look at daily operations at Red Hat and the technology that powers all the business processes in the company. By the way, this video is not just great for improving brand recognition but can also be used to attract job candidates since it does a great job at showing the work environment. 

Example #18: Adobe

Another great idea for a behind-the-scenes video is to show the people who work hard to make the best-quality product come to life. Adobe nailed it with this piece about the team behind Adobe Spark, an motion graphics program with templates in its suite:

In this video, employees talk about the work that goes into improving Adobe Spark and touch upon their daily activities. Overall, employee advocacy like this can help you reach many goals, for instance, deliver 8x more engagement. You can also have your employees talk about the perks of working for you and use it to get more qualified candidates, which is exactly what Adobe has done with its video.  

3 Pro Tips for a Better Video Marketing Campaign

Alright, we’re done with the video examples, but we’ve also got something else in store for you. 

Surely, you can’t just add any video to your marketing campaign and call it a day – you need to plan and optimize it properly if you want it to bring tangible results. And while putting together the video production process, make sure to use these three tips in the process – they will help raise your content to the next level. 

Let’s take a look at them. 

Tip #1: Capture attention fast

How long should your videos be?

The answer would depend on the platform to which you’ll upload your content. Visme did some research and concluded that the perfect video length for each social channel is the following:

  • Facebook video – up to 20 seconds
  • Instagram – 30 seconds for posts, 10 minutes for IGTV, 15 seconds for Instagram Stories
  • Twitter – 20-45 seconds
  • YouTube and its alternatives – 15-20 seconds for ads, 7-15 minutes for regular videos
  • LinkedIn – 30-300 seconds for in-feed vids
  • Snapchat – 30 seconds
  • TikTok – 15-60 seconds

So, on average, 30 seconds is an optimal video length. However, no matter what platform you choose, the goal is to grab the viewer’s attention in the first 1-3 seconds – this approach guarantees maximum engagement. 

Tip #2: Focus on storytelling

Content marketing is not just about selling. In fact, if you go hard on sales pitches in your video content, it won’t bring long-lasting results. Besides, people want value, not a hard sell. 

Instead, opt for storytelling in your video content marketing strategy. It will make your content more relatable, attention-grabbing, and create an emotional connection. As a result, you will produce something memorable and relevant rather than simply imposing your product on people. Storytelling helps consumers understand why your product is great for their needs, and that’s what you want to achieve. 

Tip #3: Show personality

Of course, if 30 seconds is the ideal video length, it might not seem enough to show your brand’s personality, but it actually is. Remember Ultimate Ears? This example is the perfect proof. 

Adding some personality to your marketing videos guarantees better engagement and improved brand awareness. The reason is simple – showcasing your unique features helps people differentiate you from your competitors. 

Over to You

So, have we convinced you to add videos to your content marketing strategy?

We surely hope so since they can really boost your online presence and the overall performance of your marketing efforts. Apart from that, videos are highly shareable and reusable, so it definitely won’t be money down the drain. 

Did you like this article? Make sure to check our blog – we have great informative pieces there.

Mariia is a content strategist and editor at Digital Marketer’s World. She is passionate about educating others on all things marketing and believes in the power of the written word.

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