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20 Best Video Marketing Tools (for Creators & Marketers)

Can you try and count how many online videos you have watched today? We are guessing more than one.

Video content is all around us, be it posts on social media, TikToks, or banner ads on our favorite blog. The internet is so saturated with videos that marketers simply can’t ignore adding them to their content marketing stack if they want to remain relevant. 

However, one problem remains – high-quality videos are quite a challenge to make. You will need support in everything, from writing a script to polishing the final result. 

To help you get fully prepared, we’ve curated a list of the best video editing and analytics tools for every budget and need. So, no worries – you’ll definitely find something that suits your expectations.  

What is Video Marketing?

Video marketing is the discipline of digital marketing that focuses on using video and animation content to achieve marketing goals, such as an increase in brand awareness or better sales and conversion metrics.

Video marketing is an umbrella term for a wide variety of digital marketing strategies. The actual videos themselves are quite diverse in their format, purpose, as well as the channel you distribute them on. Here are some of the most common destinations for marketing videos:

  • Social media. It is fairly common to post videos on social media (e.g. TikTok, YouTube, Facebook, etc.), as around 54% of marketers consider it the most valuable type of content for SMM.
  • Email. Getting into video email marketing is another option for digital marketers who want to revamp their email marketing efforts.
  • Your website. It can be a post in your video blog or an element on your landing page.
  • Advertising. The internet empowers many forms of advertising, where you can implement video content, such as social media ads, video banner ads, etc.
  • Traditional media. Finally, let us not forget about the non-digital channels for distributing your videos such as television and trade show boot screens.

Now, let’s understand the different formats themselves by listing some of these video marketing types and exploring their use cases.

1) Demo videos

We can divide this format into two groups – demo videos of digital and physical products.

For physical products, prominent examples are:

  • Unboxing videos where the host unpacks the product and uses it in front of the camera.
  • Comparison or “VS” videos where the author uses two or more products and compares them based on their characteristics.
  • Product reviews with a detailed analysis of the price, durability, user-friendliness, and other attributes of the product in question.

As a side note, these three are popular formats for influencers on YouTube.

Regarding the second group of demo videos, they are mostly screen recordings. Essentially, a salesperson or a product team member uses the various features of the software or the website and explains how these features work and how potential users can benefit from them.

In both cases, the purpose of demo videos is lead generation.

2) Teaser videos

The name of this type of video content speaks for itself. It is meant to tease your target audience with sneak peeks of your upcoming product or service release.

Usually, teaser videos will show hints about the product that is coming soon and announce the release date without disclosing too many details. The idea of teasers is to awaken the inner “Sherlock” in your audience and get them to talk about your upcoming release, analyze the hints, and come up with various theories of what you are about to unveil.

What’s the purpose of such a video? 

A well-made teaser video will create lots of buzz and hype on social media and significantly increase public interest and potential exposure for the product you plan on releasing.

3) Case studies and testimonials

If you wonder why we have grouped these two together, the answer is simple: they are both forms of providing your audience with social proof.

Social proof is a powerful tool in the hands of experienced digital marketers as it can significantly increase sales conversion rates (WikiJob, for instance, had an increase of 34%).

The main reason behind the ability of video testimonials and case studies to perform so well lies in their ability to generate trust in your brand and product in the eyes of your audience. In fact, 66% of customers will trust reviews and testimonials 12 times more than the marketing copy of that product.

Now that we have established the immense value case studies and testimonial videos bring to your marketing efforts, let us understand their format.

What should a well-performing testimonial or a case study look like? 

Well, the great news is that they have no predefined format. All you need to do is feature a real customer who speaks about their positive experiences using your product or service. In the end, you show some of the successful outcomes they have achieved with you (e.g., increased organic traffic thanks to your link-building agency).

In terms of their purpose, case studies and testimonial videos are in the middle of the sales funnel and aim at building relationships with your leads.

4) Event videos

Whenever your company is hosting an event or joining one as a participant, it is an excellent opportunity for your business video marketing team to film it and create an event video out of it.

These events in question can be anything, including:

  • Conferences.
  • Trade shows.
  • Fundraisers.
  • Round table discussions.

There are also the so-called unveil events where companies showcase their newly-launched products.

After filming these events, your team can create a compelling video that will tell about the event, highlight the key moments and demonstrate the prominence of your brand in it.

Marketing teams usually create such professional videos to build brand awareness and trust in your company. Such content introduces you as an important member of the industry that is present at all key events.

These four types of videos are not all you can find under the umbrella of video marketing, as there are many more types of them out there.

To sum up, video marketing consists of all digital and traditional marketing tactics that involve the creation and distribution of video content. But before showing you the best tools for working with videos, let us understand why video marketing is worth your time and effort.

Why is Video Marketing Important?

We live in the era of video. Since the emergence of social media, video-sharing platforms, and broadband internet that can support a real-time stream, video content has become dominant on the internet.

To understand just how prevalent this content type has become, let us look at a couple of recent statistics:

Using video content has proved to be a great strategy for digital marketers, as videos come with a wide variety of benefits. Here are some of them.

Boost in sales and conversion. Videos have proven to significantly increase the conversion rate of landing pages (up to 80%, according to Unbounce) for services and product pages for eCommerce stores. All it takes is posting a video with compelling visuals where you present your product to your audience and share some of its key features and benefits.

Videos help boost your SEO. There are two factors that let video content contribute to the search engine rankings of your web pages.

Firstly, when your visitors watch a video on your website, they will stay longer on your page. The more time people spend on your page, the more likely it will get a higher ranking as Google’s algorithms consider it a ranking factor.

Secondly, search engines usually prefer to show pages with video content on the top ranks as they provide a better user experience than results with plain text. Therefore, you will be 53 times more likely to score a high SERP rank if you have posted a video on your page. 

Videos get lots of social shares. According to Brightcove, videos are the absolute winners in the social media space when it comes to the number of shares. On average, social media users will share a video post 1200% more than image and text posts combined.

To conclude, video content has become a vital part of every digital marketer’s stack, considering their popularity and ability to boost the marketing performance of brands.

Now that we have the value of this type of digital marketing clear, let us help you get started with your video marketing efforts by sharing 20 of the best video tools out there.

20 Video Marketing Tools for Awesome Results

Shooting and editing video is only part of the wide variety of tasks you need to manage as part of your video marketing campaigns.

Therefore, the list of video tools we have curated today is not limited to editing tools only and will also include software that covers tasks such as analytics, automations, promos, and more.

Now, let’s begin with our first tool representing the video analytics industry.

Tool #1: VidIQ

VidIQ is a SaaS provider that comes with various features for the research and analysis of video content.

VidIQ homepage screenshot
Credit: Vidiq

With the help of VidIQ, you will be able to cover two important parts of your video marketing workflow – preliminary research to understand what kind of content to create (including which keywords to target) and performance monitoring to benchmark your videos and improve them in the future.

Main features: VidIQ offers tools such as keyword finder, competitor research, social media channel audit, real-time monitoring, and thumbnail maker.

Pricing: You can get the basic version for Free. The paid versions include the following:

  • The Pro plan for $7.5/month with keywords and trends. 
  • The Boost plan for $39/month with SEO and tagging.
  • The Max plan for $79/month with coaching services.

Why we recommend it: Thanks to its diverse toolset, VidIQ is handy for relatively small marketing teams that cannot afford to buy multiple tools to handle research, monitoring, and other tasks separately.

Tool #2: Vimeo

Vimeo is an all-in-one video platform covering the entire video marketing workflow.

Vimeo homepage screenshot
Credit: Vimeo

Apart from video creation and editing, Vimeo is also a video hosting service that allows its users to upload their video clips on its servers. Essentially, you insert a simple embed code that will run Vimeo player on your website instead of uploading and hosting the video.

Main features: As an all-in-one tool, Vimeo gives its users a video editor with templates, video hosting service, live streaming and webinar capabilities, attendee management, and more.

Pricing: Vimeo has:

  •  Starter pack for $9/month with basic video editing and hosting 
  • A Standard pack for $25/month with branding and more hosting space 
  • An Advanced pack for $65/month with live streams and webinars, as well as a custom Enterprise pack.

Why we recommend it: Vimeo is an excellent fit when your website does not have the capacity for hosting and serving videos.

Tool #3: Wistia

Wistia is a video SaaS platform that positions itself as a tool for digital marketers.

Wistia homepage screenshot
Credit: Wistia

This service comes with a variety of feature suites that cover video recording, editing, publishing, and monitoring phases of the video marketing workflow. Wistia’s marketing-oriented approach to videos is visible from its player, which can show CTAs on the video and collect sales leads right in the dashboard (unlike its counterpart).

Main features: With Wistia, users can do lightweight video editing such as trimming and color correction, host their videos on the tool’s servers, run live streams and podcasts, and do SEO optimization of their videos.

Pricing: This tool has a free version with basic editing and a 10-video limit. There is also:

  • The Plus plan for $19/month with 20 videos and user management. 
  • The Pro plan for $79/month with 50 videos and advanced analytics.
  • The Advanced plan for $319/month with 250 videos, integrations, and dedicated support.

Why we recommend it: You can choose Wistia if your marketing efforts are highly video-focused and you want to be able to place CTAs and collect leads right in the video player.

Tool #4: Powtoon

Powtoon is an online video editing service that lets users create compelling visuals.

Powtoon homepage screenshot
Credit: Powtoon

Powtoon does not limit itself to ordinary videos only. With this tool, users can create presentations, whiteboard doodles, animations, and screen recordings.

Main features: The service includes a wide variety of premade video templates, a doodle creator, over 15,000 animated video assets, and a custom character creator.

Pricing: You can get the Lite version of Powtoon for $10/month with watermarked videos. Alternatively, you can subscribe to:

  • The Professional version for $60/month with templates and assets.
  • The Business version for $100/month with reseller rights.
  • The Enterprise version with custom features.

Why we recommend it: Pick Powtoon if you also want to make presentations and recordings apart from your regular marketing videos.

Tool #5: Biteable

Biteable is an editing tool that can help create videos compatible with social media and ad platform requirements.

Biteable homepage screenshot
Credit: Biteable

Biteable comes with a wide variety of premade templates that have the right size, aspect ratio, length, and other format characteristics of posts, stories, and ads on popular platforms such as LinkedIn, Amazon, Instagram, and others.

Main features: With Biteable, you get a team asset library, stock footage access, collaborative editing, video hosting, and many other features.

Pricing: You can subscribe to:

  • The Pro plan for $49/month with unlimited HD exports and cloud storage. 
  • The Teams plan for $99/month with custom branding and collaboration tools.

Why we recommend it: Biteable should be your tool of choice if you are an agency specializing in social media marketing or advertising.

Tool #6: Veed.io

Veed.io is a service for creating online videos that focus on simplicity and user-friendly features.

Veed.io homepage screenshot
Credit: Veed.io

The tool comes with an easy-to-navigate drag-and-drop interface allowing users with limited knowledge and experience in video editing to easily record, crop, edit, and color-correct their videos.

Main features: Some prominent features include the background noise remover, the voice transcriber (along with subtitles), the video-to-GIF converter, and the GIF editor.

Pricing: Veed.io has: 

  • A Free plan with base editing features and standard video quality. 
  • A Basic plan for $12/editor/month with HD videos.
  • A Pro plan for $24/editor/month with translations.
  • A Business plan for $59/editor/month with custom templates and analytics.

Why we recommend it: You can opt-in for Veed.io if you are a beginner in video editing and need an easy-to-use tool.

Tool #7: TubeBuddy

TubeBuddy is a Chrome extension with many handy tools for YouTube video creators.

TubeBuddy homepage screenshot
Credit: Tubebuddy

The extension can help YouTube channel owners with video SEO optimization, promotion, analytics, and research activities.

Main features: Some interesting Tubebuddy tools include its chapter editor, thumbnail generator, search rank tracker, and demonetization auditor.

Pricing: Tubebuddy has four plans: 

  • The Free option with limited analytics and research. 
  • The Pro plan for $2.4/month with templates.
  • The Star plan for $7.6/month with bulk actions. 
  • The Legend plan for $19.6/month with SEO.
  • An option to get a customized enterprise plan.

Why we recommend it: You should consider getting Tubebuddy if you are running a YouTube channel.

Tool #8: Vyond

Vyond is a business video editing tool that specializes in illustrations and animations.

Vyond homepage screenshot
Credit: Vyond

Thanks to its editing engine, Vyond allows any user with basic skills in video editing to create a video with animated figures.

Main features: Vyond comes with team collaboration, a speech enhancer, custom fonts, and a library of animated characters.

Pricing: There are three packages for Vyond: 

  • The Essential package gets you watermarked videos for $25/month. 
  • The Premium package comes with Full HD and props for $54/month.
  • The Professional package has collaboration tools for $83/month/user. 

You can also opt-in for the Enterprise plan with custom requirements.

Why we recommend it: Thanks to its ISO27001 and GDPR compliance, Vyond is the best option for large enterprises with strict security requirements.

Tool #9: Animoto

Animoto is a video creation and editing SaaS tool with a vast and diverse library of templates.

Animoto homepage screenshot
Credit: Animoto

The templates in question cover a variety of use cases, such as slideshows, promotional videos, social media ads, demo videos, and more.

Main features: Apart from its library, Animoto also comes with custom fonts, voice-over, branding, and team editing.

Pricing: You can start using the standard version of Animoto for free. For more functionality, you can subscribe to:

  • The Basic plan for $8/month with HD video, 
  • The Professional plan for $15/month with custom branding.
  • The Professional Plus plan for $39/month with resell license and team management.

Why we recommend it: You should get Animoto if you don’t have the necessary video shooting resources and need to rely on premade templates.

Tool #10: Magisto

Magisto is an AI-powered tool that can automatically create videos out of stock footage and photos.

Magisto homepage screenshot
Credit: Magisto

All you need to do is provide Magisto with your visuals, and the artificial intelligence engine will automatically do the video editing for you. 

Main features: Magisto’s AI editor also includes mobile support for iOS and Android and a library of templates you can feed to the AI engine.

Pricing: You can choose between: 

  • The Premium plan for $4.99/month which can create 10-minute videos.
  • The Professional plan for $9.99/month which includes cloud storage and HD downloads.
  • The Business plan for $34.99/month with analytics and priority support.

Why we recommend it: Magisto is the best option if you want to create quick and basic videos out of existing stock footage.

Tool #11: Wideo

Wideo is a video maker software that can help automatically create engaging videos by tailoring their templates to your brand.

Wideo homepage screenshot
Credit: Wideo

Although it also comes with regular video editing software, the main added value  of Wideo is its templates that you can instantly customize by providing your brand logo, colors, and wordings.

Main features: Wideo’s editing suite comes with ready-to-use scenes, copy with style, image and audio libraries, versioning and change management, along with folder management and collaboration tools.

Pricing: For starters, you can get the Free plan with Wideo branding added to videos. If you want more, there are also: 

  • The Basic plan costing $19/month that includes short video download and HD support. 
  • The Pro plan costing $39/month with interactive videos. 
  • The Pro+ plan costing $79/month that adds premium support.

Why we recommend it: The templates that Wideo provides fit well for brand presentations and brand awareness videos.

Tool #12: Promolta

Promolta is an advertising network specializing in promoting the videos of its customers.

Promolta homepage screenshot
Credit: Promolta

The service has partnered up with many bloggers and media owners in different industries. Itcan place your video on the websites and apps of its partner publishers in exchange for a promotion fee.

Main features: Promolta has a video seeding technology that will automatically A/B test your videos and show them to the audience that performs the best. It is also able to differentiate real viewers from bots.

Pricing: There are no predetermined prices for promoting your videos. You simply set your budget, and Promolta’s algorithm will do price bidding and placement of your videos for you.

Why we recommend it: Promolta can be your alternative solution to running video ads on social media platforms.

Tool #13: Videoshop

Videoshop is a mobile app for creating and editing videos for your social media posts and stories.

Videoshop homepage screenshot
Credit: Videoshop

Unlike the others on our list, Videoshop is available as a mobile app only (both for Android and iOS). Its specialization is social media, as you can directly publish your videos on social media platforms such as TikTok, Instagram, WhatsApp, Snapchat, and others.

Main features: As a social media video tool, Videoshop comes with video filters, stickers, snippets, and animated titles.

Pricing: You can access the main Videoshop features as part of its free app. But to remove the watermark and get all transitions, you will need to subscribe to the Videoshop Pro package for $3.99/month.

Why we recommend it: Videoshop should be your go-to tool if you are doing social media marketing that heavily relies on video content such as TikTok posts or Instagram Stories.

Tool #14: Canva

Canva is an all-in-one online design tool also capable of editing videos.

Canva homepage screenshot
Credit: Canva

The design capabilities of Canva are quite comprehensive, from social media posts to presentations, from resumes to videos. As a video editor, Canva also allows you to access its large library of stock videos, images, animations, and stickers.

Main features: Canva is rich in features. Some prominent ones are collaborative editing, brand kits, content planner, and approval workflows.

Pricing: The base version of Canva with its main editor, some templates, and stock assets is free. To access team management and premium assets, you will need the Pro plan for $12.99/month. Canva Team plan, on the other hand, will bring SSO and brand management for $14.99/month for up to 5 seats.

Why we recommend it: Go for Canva, in case you are also making lots of image designs apart from video production.

Tool #15: VideoScribe

VideoScribe is an editing service for creating animations in GIF and video formats.

VideoScribe homepage screenshot
Credit: VideoScribe

Users can choose between the online web version of VideoScribe and the desktop app (both for Mac and Windows). While the first one is convenient to access from any device, the second one comes with better performance and speed.

Main features: As an animation tool, VideoScribe includes tools such as animated drawing hands, whiteboard background, infinite canvas, and a range of animated assets.

Pricing: VideoScribe’s pricing is simple – it has only a single paid plan that costs $39/month for the monthly subscription and $14/month for an annual subscription. You can also contact the company’s sales team to build your own custom team subscription plan.

Why we recommend it: if the design language of your marketing content is animations without showing real-life scenes, objects, and people in your videos, then VideoScribe would be your best option.

Tool #16: Renderforest

Renderforest is a digital marketing platform that helps you create multiple types of marketing assets, including videos.

Renderforest homepage screenshot
Credit: Renderforest

This service positions itself as the design companion of marketing teams as it allows the creation of landing pages, logos, mockups, printable designs, and videos.

As a video editing tool, Renderforest offers various special effects, including brand-customizable intros, outros, and transitions.

Main features: Apart from regular editing features, Renderforest’s video editor can take your logo and apply advanced special effects to it, such as 3D animations or glitter reveals.

Pricing: This service has four pricing levels:

  • The Free option with the basic editor. 
  • The Lite option for $14.99/month with premium templates and text-to-speech. 
  • The Pro option for $29.99/month with high-quality video support.
  • The Business option for $34.99/month with team management.

Why we recommend it: Pick Renderforest if you are on a budget and are looking for one tool to cover several of your marketing design needs at once.

Tool #17: Shakr

Shakr is a dynamic content generator that can automatically create multiple videos based on geolocation, product name, and other data points.

Shakr homepage screenshot
Credit: Shakr

Shakr’s video engine lets you place dynamic elements on the video, such as a date, demographic information (e.g., age), weather, and location, that will appear differently to different audiences.

Main features: Shakr can directly connect with social media sites like TikTok and Meta via APIs and feed the dynamic videos to your ad campaigns on these platforms. There is also an SDK that you can use to automate your video creation.

Pricing: Shakr’s prices begin at $2,000/month for its web version. The APIs and SDKs are also available with custom prices.

Why we recommend it: Shakr is an advanced automation tool that fits the needs of large advertising agencies and eCommerce stores that need to create 100s of videos each day.

Tool #18: Videolean

Videolean is a tool for creating simple videos consisting of video scenes, branding, and text content.

Videolan homepage screenshot
Credit: Videolean

The content creation workflow is simple with this tool. You select a template from its gallery, customize background music, branding, and text on it, preview the outcome and generate an HD version of your video.

Main features: Videolean offers the automated generation of multiple videos with variable text and management of your video efforts by their experts.

Pricing: Generating an SD video is free, but getting an HD video is paid, and expert video creation process management costs €199/month.

Why we recommend it: You can choose Videolean if you don’t have video management expertise in your team and want to outsource it to them.

Tool #19: Viewbix

Viewbix is an analytics tool that lets users see which parts of videos resonate the best with their target audience.

Viewbix homepage screenshot
Credit: Viewbix

The algorithm behind Viewbix can track the interactions that viewers have with the video and point out the time slot where they have been the most active, along with spots on the video and the type of interaction.

Main features: Some of Viewbix’s tools include support for multiple platforms, integrated calls to action, and the ability to track results in real time.

Pricing: Viewbix has not made its prices public, and you need to contact their sales team to get a quote.

Why we recommend it: Being cross-platform, Viewbix is a great choice if you have videos on multiple platforms at the same time.

Tool #20: WeVideo

WeVideo is an online service for creating and editing videos that provide relatively-advanced editing features.

WeVideo homepage screenshot
Credit: Wevideo

WeVideo’s editor can detect a green screen in the video background and manipulate it by overlaying other videos or static images.

Main features: Apart from the green screen, WeVideo can also handle trimming, merging, screen recording, and visual overlays.

Pricing: You have a choice between five plans for WeVideo:

  • The Free plan with 480p video.
  • The Power plan for $4.99/month with a green screen.
  • The Unlimited plan for $7.99/month with a screen recorder.
  • The Professional plan for $19.99/month with stock footage.
  • The Business plan with team management.

Why we recommend it: You can opt for WeVideo if you need a full video editor and your budget is limited.

Over to You 

Thanks to the immense popularity of video content on the internet, video marketing has become a highly relevant discipline worth all the time and effort you place into it.

If you have decided to give videos a try, check out the features and the prices for the tools on our list and choose the ones that suit your needs.

We have accumulated a significant amount of educational content on digital marketing on our website. If you want to access more listicles and guides, check out our blog.

Sona author profile pitcure

Sona Kalantaryan is a senior digital marketer with a creative past. Big fan of high cinema and well-optimized landing pages. She authors guides by sharing the best practices and does it the right way!

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